ZARA is one of the most favorite brands of people all around the world and currently this brand has moved towards some re-branding and marketing techniques which are being hyped a lot. ZARA has brought a new logo for itself which has a little claustrophobic look with the overlapping letters.
— Michael Badham (Double Verífied) (@Badham) January 30, 2019
On this new logo of ZARA many of the fans have actually showed a negative concern since they might not seem happy with the logo. They think that the previous logo was a better one to go for and when we talk about the latest logo it is no way appealing as the previous one was. Through ZARA might have moved towards this new logo to add a touch of creativity since the previously logo was very simple but maybe the fans are happy with the “old is gold” strategy.
— Silvia Sguotti (@SilviaSguotti) January 30, 2019
Usually many people like the classics and the fans of ZARA seem to have the same approach as well and that could be one reason they have not liked the new logo. Even many people argued over social media that there was no need for this change because the old logo was perfect and has nothing to be changed about, now what ZARA had in mind is something not known.