TECNO’s premium mobile phone, the Camon i4 is making a sensation in the telecommunications marketplace with growing sales every day.
The smartphone made a notable impact with potential users as it is the first smartphone of its kind and in its price range to feature a triple AI Camera. This prediction of its success by early reviewers turned out to be true as the Camon i4 made incredible sales across Pakistan since its release earlier this April.
The phone sold out in many in-store locations in Lahore, Islamabad, Karachi and other major cities and had a staggering boost in online orders over the week after Eid.
The phone was launched at an event hosted by Cybil Chaudary and Ahmed Ali Butt earlier this year.
At the launch the brand’s Global VP Higer Zhao noted that the “TECNO brand has come far from being an entrant in Pakistan to being a market hit. As the phone made its way to the marketplace it made an incredible splash by becoming a product leader in the affordable smartphone range. “
The popularity of the Camon i4 is exclusively due to its features and price point. The Camon i4 caters a resolution of 720×1520 with a large dot-notch display of 6.2 inches that is protected by corning gorilla glass. The phone also features a 2.0 Ghz Quad Core and comes with fingerprint sensors and a proximity gage. Moreover the phone packs a powerful non-removable Li-Po battery of 3400 mAh that enables its users to easily use the phone throughout the day without the need to recharge.
What’s most unique about the phone though is its triple AI camera. The growing trend for multi-camera phones has greatly influenced consumer choice. The Camon i4’s triple camera of 13MP, 8MP and 2MP is what sets the phone apart and is the reason for the phone’s wide success in Pakistan. Features such as HDR, panorama, scene detection and geo tagging has increased the phone’s appeal and contributed to making the Camon i4 one of the hottest selling smartphones this summer.
The smartphone currently retails at PKR 21,499 for a storage of 32GB with a 3GB RAM and at PKR 25,999 for a storage of 64GB with a 4GB RAM.
Apart from the exponential success of its premium smartphones, TECNO
Mobile has also made waves as a CSR driven company. The brand launched a campaign titled Tecno Blue Chalk with Khubaib Foundation to deliver quality education to orphan children across Pakistan. Following the campaign, the orphan children and Khubaib Foundation’s Chairman Nadeem Ahmad and TECNO Mobile Pakistan’s CEO Creek Ma were all invited to the Presidential House for a special dinner hosted by the President of Pakistan Dr. Arif Alvi.
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About TECNO Mobile
TECNO Mobile is the premium mobile phone brand of Transsion Holdings with a comprehensive mobile devices portfolio across feature phones, smartphones and tablets. As a brand, TECNO is dedicated to transforming state-of-art technologies into localized products under the guideline of “Think Globally, Act Locally”. Established in 2006, TECNO has presence in more than 40 countries across the globe. As one of the fastest growing international brands, TECNO has achieved a cumulative sales volume of 100 million units. It is now one of the top three mobile phone brands in Africa and a major player worldwide.
Transsion Holdings, best known in emerging markets for its leading mobile brands including TECNO, itel, Infinix and Spice, is a diversified international group specializing in mobility solutions and present in 50+ countries globally. Its brand portfolio also comprises Carlcare for after-sales services, Oraimo for mobile accessories as well as Syinix for home appliance. Transsion has sold more than 200 million Dual-SIM mobile handsets globally and as per IDC, in 2016, the market share of mobile brands under Transsion reached 38% in Africa. In 2016, Transsion officially entered India with its brand itel and has achieved the second Most Preferred Brand in India (as per CMR report 2017 Q1). In the same year, Transsion’s three mobile phone brands have been selected in 2016 Top 100 Most Admired Brands for African Consumers with TECNO ranked 14th, itel ranked 25th as well as Infinix ranked 37th.