On 12 May, Tecno Launched its camera centric smartphones Camon X and Camon X Pro in the bloggers meet-up happeend in Nishat Hotel. The event was hosted by Mr. Mubashir Nabi from Mir consultants. Top Notch Bloggers all over Pakistan, Mr. Vane Ni Chief Guest from Tecno were present there to witness the unveiling.
Mr. Vane Ni gave highlights of the company and the milestones company has achieved in a very short span and also unveiled the smartphones during the event.
Speaking at the event, Mr. Vane Ni, Deputy General Manager, Brand Management Centre, TRANSSION Holdings discussed the progressive thinking behind the brand’s innovative products which are being marketed according to the consumer preference of features and price sensitivity. “At TECNO, we do not adopt an one-size-fits-all approach in developing our products. We take insights from our consumers’ habits, preferences and needs to develop the next ground-breaking product that fits perfectly into their lifestyle and consequently displace the competition. ”
Mr Sufyan Ali ( Head of Retail ) did the detailed product presentation and explained its unique features.
Camon X Pro:
The CAMON X Pro has a 24MP selfie camera with an increased image definition of 30% to ensure that images are clear and sharp. It has a 6-inch Full View FHD screen with 64GB ROM + 4GB RAM and super fast face recognition technology (featured by FACE ID access). With a dual ISP image processor, the device can process actions a lot faster as both processors work together compared to the previous generations of the CAMON.
Tecno Camon X is also a camera-focused Android smartphone from the company. Camon X packs with 20MP front camera with dual brightness-adjustable selfie flash ( No other company offering this feature) with an elegant body design. It is built with the 18:9 aspect ratio (infinity display) and comes with Face ID unlock system to give ease to the users.
To adapt to the hot weather, the HiOS UI also identifies components causing heating in the background and quickly cools off the phone through a series of methods such as background cleaning and so on.
To ensure the quality of mobile handsets, TECNO Mobile is offering 100 days’ replacement warranty from the date of purchase in addition to 13 months’ after sales service warranty, which will be provided by their servicing brand Carlcare.
Camon X and Camon X Pro will be available in Pakistan at the end of May in very affordable prices of 21000 and 29000 only.
Tecno step-in Pakistan in 2017 and within very short period of time Tecno has gained popularity among the youth. Its worth to mention that other smartphone companies took long time to develop and grow in the market but this brand can be seen very successful in very short span in terms of sales and revenue from Pakistani market.
Tecno and Infinix are the child companies of Transsion Holdings:
TECNO Mobile is the premium mobile phone brand of TRANSSION Holdings with a comprehensive mobile devices portfolio across feature phones, smartphones, and tablets. As a brand, TECNO is dedicated to transforming state-of-art technologies into localised products under the guideline of “Think Globally, Act Locally”. Established in 2006, TECNO has presence in more than 40 countries across the globe. It is now one of the major players in emerging markets and amongst top three mobile phone brands in Africa.
TRANSSION Holdings is committed to becoming consumers’ favourite smart device and mobile value added services provider with the highest brand influence in global emerging markets. The company is best-known in emerging markets for its leading mobile phone brands, including TECNO, itel, Infinix, and Spice. TRANSSION’s brand portfolio also comprises Carlcare for after-sales services, oraimo for smart accessories, and Syinix for home appliances.
After more than 10 years of expansion, the company has become a leading player in the mobile industry in global emerging markets. In 2017, TRANSSION sold nearly 130 million mobile phones globally. According to IDC figures for 2017, TRANSSION’s mobile phone brands held a 45.9% share in the African market.
Thanks to its dedication to ensuring unrivalled customer user experiences, TRANSSION’s three mobile phone brands feature among the TOP 100 MOST-ADMIRED BRANDS IN AFRICA, a ranking compiled by the British authoritative business magazine African Business (March 2017). TECNO has featured in the ranking for three consecutive years, ranking 14th in 2016. itel climbed 27 places to be listed 25th in the 2016 ranking. In its first-ever inclusion in the list, Infinix ranked 37th. In 2016, TRANSSION formally entered the Indian market with its itel brand, quickly gaining a 9% market share in 2017, ranking second in the entire handset category (Q4 2017 CMR Report).