Pakistan Electronic Media Regulatory Authority (PEMRA) has advised all Landing Rights Permission holders having issued permission for marketing and distributing Kids Entertainment channels to strictly comply with the provisions of PEMRA Laws and Electronic Media Code of Conduct-2015 specially pertaining to children content.
PEMRA has received numerous complaints from parents who are greatly concerned with the programming contents / cartoons being aired on kids entertainment channels. These channels are airing programs which are promoting violence and anti-social behavior among the kids Parents and psychiatrists are of the view that content being shown on kid channels is not suitable for the children’s mental and physical growth. These cartoons characters’ use inappropriate language which has bad impact on children’s wellbeing and upbringing.
In this regard PEMRA has directed all entertainment satellite TV channels having Landing Rights Permission to broadcast only such content that educates children about personal health, social participation, and boosts their confidence and morals in becoming good human being and citizen.
Moreover, PEMRA has directed channels to constitute In-House Monitoring Committee in order to ensure that all programs are reviewed / censored prior to going on air, in compliance with the provision of Electronic Media (Programmes and Advertisements) Code of Conduct 2015 as well as social and ethical values of the Country.