In this fast moving life each one of us is all occupied with the digital means of communication leading to make ourselves engrossed in the gadgets. This is all unhealthy not only for our well being but also for our mindsets, our families and social circle.


Keeping this point of view in mind, Innovative a biscuit manufacturer in an attempt to introduce their new biscuit Digestive their approach is to incorporate the sense of healthy lifestyle among people.

In order to give this new launch a go in the market the company decided to invite 6 celebrities in the Greenfield and disconnect them with the digital world by keeping them close to nature and their family and friends by taking their mobile phones from them.

The six celebrities were Ahmed Ali Butt, Ushna Shah, Hina Altaf, Ahsan Khan, Munib Nawaz and Sophiya Anjam.

These celebrities had a great time close to the nature and enjoyed the best times of their lives. They were busy horse riding, fishing, boating, playing different games of sports and enjoying their time with their families and friends.

idisconnectchallange

Many of them found the experience much of their childhood when the digital world had no existence and many of them said that they feel like they have landed to 90’s.

All in all this approach from the company was something commendable since it made people realize that how much of being healthy is associated with disconnecting with the digital media.

 

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#inovativeDigestive #IDisconnectchallange #MNA

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