Facebook Rolling out news feature for Publishers
As per the latest stats, Facebook has been facing downfall in it’s traffic. Company has decided to change it’s algorithm ever since. On the Twitter, then again, turned into the new platform to share new content as news.
Be that as it may, the social media platforms overhauled its methodology, which has weakened its situation as it started to promote older tweets, eclipsing the new content.
Looking at the situation, Facebook decided to take advantage out of it and introduced “breaking news” feature for the publishers. This feature is introduced to grab more attention and to increase engagement to the content.
The social media giant is likewise extending to more than 50 extra publishers in North America, Latin America, Europe and Australia. publishers can utilize this feature once per day ( single post every day) in addition to another five every month and set it to show up for 15 minutes to six hours.
TechCruch has included, The tag has no immediate effect on a post’s News Feed positioning. It would make sense to demonstrate it frequently while the tag is live and afterward, and Facebook says it’s thinking about some positioning outcome.
In any case, only the visual prompt has prompted supports in engagement, including a 4 percent lift in click-through rate ( CTR) , 7 percent lift in Likes, 4 percent lift in Comments and 11 percent lift in Shares. publishers can see how their tagged posts did in an extraordinary analytics section.
“We’ve been pleased to collaborate with Facebook to elevate breaking news on their platform and are excited — but not surprised — to see readers respond the way they have,” said The Washington Post’s lead product manager Dave Merrell after testing the tag. “Delivering accurate information quickly has always been core to our mission, and in an overwhelming news cycle we want our readers to be able to easily identify when there’s new reporting.”